Our Story

The Vault Studio

“Where Creativity Comes to Life”

A space designed for creatives, by creatives—The Vault Studio is more than just a studio. It’s an interactive hub where visual artists, photographers, videographers, and podcasters come together to bring their visions to life.

Whether you’re in front of the camera or behind it, this is where magic happens.

Founded by Ana Luisa “Cherry” & Mick Heron, The Vault Studio is dedicated to showcasing the incredible talent across and beyond our Borderland. Our mission? To cultivate a space where today’s artists thrive, tomorrow’s creators emerge, and bold ideas take root and grow.

Welcome to The Vault—“Where Creativity Comes to Life”.

Meet the Team

  • Ana Luisa "Cherry"

    Painter. Model. Actress. Full-time mom. A passionate creative with a mind brimming with ideas.

    My journey in the arts has always been about self-expression and connection. It all started on stage—as a musical theater kid, I dreamed of the spotlight. That passion led me to study at the Instituto Tecnológico de la Música in Guadalajara in 2016, but my love for creating didn’t stop there.

    In 2012, I stepped into the world of modeling and acting, working in local television commercials for Boost Mobile and modeling for Red Door Vintage. What started as a way to get my image out into the world soon transformed into something bigger—I became a muse for artists across El Paso, even inspiring murals in downtown El Paso and Chalk the Block.

    As a painter, I’ve showcased my work in solo and group exhibitions, including shows at The Falstaff’s Nova and the El Paso Art Association. I’ve also worked alongside Chalk the Block winner, Julianna Creme, assisting in her award-winning pieces.

    The past year has brought incredible opportunities:
    🎨 Featured in the latest Visit El Paso commercial as an artist (alongside my paintings),
    📸 Published model in ModeMag, La Modele USA, and InBusiness Women,
    🛍 Curated a vintage clothing pop-up shop, sharing my passion for designer vintage fashion.

    At my core, I believe in collaboration, inclusivity, and creating impact—one brushstroke, one photoshoot at a time. I’m here to build, inspire, and bring voices to the forefront of the arts.

    Let’s create something unforgettable.

  • Mick Heron

    It all started with a simple question in high school: “Mom… can you buy me an electric guitar?” That one moment sparked a 20+ year journey of performing, building connections, deepening my passion for music, and a desire to create.

    After earning my Marketing & International Business degree from UTEP in 2012, I set my sights on Los Angeles to chase opportunities in the entertainment industry. Through hard work, patience, and persistence, I landed an opportunity at William Morris Endeavor (WME) in 2016, where I got a firsthand look at the inner workings of booking tours and shaping artists’ careers such as the ones of Bomba Estéreo, Deadmau5, G-Eazy, Coheed & Cambria, Buzzcocks, Godsmack, & Steve Angello to name a few.

    But something was missing. My heart was in the creative process—the magic of making music. So, I took a leap. I left WME, left LA, and pursued my dream of becoming a music producer.

    So off I went and earned an Honor’s Certificate from the Recording Workshop in Ohio in 2019 and later returned home to El Paso to accept an internship at Star City Studios where I began my music production journey while managing their social media and marketing efforts.

    Then the pandemic hit—a challenge that became an opportunity. I used that time to expand my skill-set beyond music by diving into video, photography, social media, PR, and graphic design. Bringing visions to life across multiple mediums became my passion.

    Fast forward to today: I’m living my dream as a freelance Music Producer at Star City Studios (having working with acts such as Lupillo Rivera, PBS, Puddle of Mudd, Vanessa Zamora, Frontera Bugalu, the Youth Opera of El Paso, and Kikimora) and co-owner of The Vault Studio at The Falstaff.

    So, what’s your vision? What’s your passion? What story do you want to tell?

    Let’s make it happen at The Vault!